Media List Development for Local Catering Company [General]
2016 Jun 8
I know that I'm the last person to say this, but ... be nice.
Hintonburg Foodie is doing some leg work for a catering company. Those interested in helping can contact them, per the last item.
I agree that tv, radio, and newspapers could be easily sourced, but there are dozens of local papers and online interest sites/blogs that would be more difficult to track down.
If nobody contact them with a list to start from, they're going to have to do that work. I'd rather start with a list, myself.
Grade: C. Could have improved with a bit more effort and relevant information.
Hintonburg Foodie is doing some leg work for a catering company. Those interested in helping can contact them, per the last item.
I agree that tv, radio, and newspapers could be easily sourced, but there are dozens of local papers and online interest sites/blogs that would be more difficult to track down.
If nobody contact them with a list to start from, they're going to have to do that work. I'd rather start with a list, myself.
Grade: C. Could have improved with a bit more effort and relevant information.
2016 Jun 8
Obviously, social media is a good way to network. Set up an account on Facebook and more importantly twitter and instagram. Follow the big movers and shakers (capital eats, Warby :), foodieprints ect..) and post some nice photos and I'm sure you'll set up a solid follower base. Also, posting on Ottawa Reddit wouldn't hurt.
2016 Jun 8
Sorry it seems to me that Hintonburg Foodies is more tasked with marketing than PR with the intention to drum up more business for the catering company, preferably at little or no cost.
If you want true PR, another route to go are there are many charities and non-profits around such as Meals on Wheels, Harmony house, Ottawa mission, etc. who would welcome a donation of products for their fundraising events, AGM or volunteer dinners or clients.
You can google and put together a list of newspapers, magazines, TV and Radio and it just requires a bit of work calling asking about who the appropriate contacts are...
First try on google and found a listing for newspapers and link to metro news ... took me all of 1 minute. There are more but it is a good place to start so I cannot help but think the OP was a little lazy.
www.ottawakiosk.com
www.bing.com
If you want true PR, another route to go are there are many charities and non-profits around such as Meals on Wheels, Harmony house, Ottawa mission, etc. who would welcome a donation of products for their fundraising events, AGM or volunteer dinners or clients.
You can google and put together a list of newspapers, magazines, TV and Radio and it just requires a bit of work calling asking about who the appropriate contacts are...
First try on google and found a listing for newspapers and link to metro news ... took me all of 1 minute. There are more but it is a good place to start so I cannot help but think the OP was a little lazy.
www.ottawakiosk.com
www.bing.com
2016 Jun 8
Seems like a disconnect between PR and marketing. PR is 'make us look wonderful'. Marketing is 'sell our stuff'. PR can be a part of a marketing strategy/plan, but can also fill other roles like repositioning, damage control, synergy with other partners, etc etc.
The OP states the goal is PR, then seems to ask for media suggestions that are commonplace and typically used for advertising (marketing).
Also seems to confuse 'foodie' with 'food blogger', which the OPoster seems to be herself (and quite good at it from a fast look)
I wasn't being mean with my reply... I genuinely didn't understand what was being asked for.
The OP states the goal is PR, then seems to ask for media suggestions that are commonplace and typically used for advertising (marketing).
Also seems to confuse 'foodie' with 'food blogger', which the OPoster seems to be herself (and quite good at it from a fast look)
I wasn't being mean with my reply... I genuinely didn't understand what was being asked for.
2016 Jun 14
Hintonburg Foodie - If you want to ingratiate yourself with Ottawa Foodies, I suggest you put the list together yourself, post it here and ask Foodies to chime in, i.e., ask who might be missing, what might be out of date, etc. That's how we adults work together on a professional level outside of school ...
Hintonburg Foodie
I'm currently a public relations student interning at a local catering company and am in the midst of developing a media list of contacts I could reach out to in the city.
If any of you could suggest some avenues to explore to compile my list, for example:
o Ottawa newspapers
o Ottawa magazines
o Ottawa broadcast (TV and Radio)
o Ottawa-based foodies ONLINE
Or, are a local foodie I could reach out to personally with my public relations work for this catering company, please post in this thread or send me a pm.
Thank you.