Supermarket Chain Ends Factory Farming Ahead of Schedule [General]

2012 Oct 27
This is pretty awesome: www.care2.com

"Australia’s leading supermarket chain Coles announced it is phasing out the use of factory farms one year ahead of schedule. The grocery made the declaration in support of Animals Australia’s largest campaign to end factory farming practices.

Coles reported their pledge means it will “free 34,000 mother pigs from cramped stalls and 350,000 hens from cages.”

Animals Australia blames factory farming “as the single biggest cause of cruelty to animals in the country” and they want to see it end. The animal rights group has developed a very effective campaign which includes a TV ad, featuring flying piglets that tell the hellish story of animals sentenced to life in cramped cages.

Animals Australia is counting on the fact that consumers will demand more humane conditions for farm animals when they are informed and see how the food on their dinner plates were treated during their lifetime.

“We know that factory farming only exists because their secrets are secured behind high walls and closed doors – and that an informed community would not knowingly support such cruelty,” said Lyn White, Animals Australia Campaign Director. [...]"

2012 Oct 27