Market Research for a Food-related business [General]

2010 Nov 5
Hello all:

A good friend of mine is considering a food-related business venture in the city, location to be determined at the moment. One of the first steps to take is establishing some market research that would hopefully indicate that there is a customer base for this particular project.

Does anyone have any ideas on a good way to conduct surveys/questionnaires in order to gauge public interest? Facebook and on-line surveys come to mind, but I think that a more traditional approach might be best suited for this project. I don't watch TV but I have a feeling there must have been a Gordon Ramsey or resto makeover-type show that may have dealt with this particular question....

I'd appreciate your thoughts...as soon as I can provide the really good details I will make sure to get that info on this website for those interested.