It doesn't appeal to me either, but is it really that bad? It's clearly a photoshop job, meaning no infants were harmed (directly) by it. And in the context of announcing the birth of a new McDonald's location (see "Just opened" in the caption) it seems quite applicable.
It's an ad for a McDonald's store that opened in India. All of the prodction staff are Indian including, I suppose, the PhotoShop magician who altered the image.
zymurgist
If this really was from McDonald's, someone needs to be fired. I cannot possibly imagine worse advertising.